Lane Bryant is stitching something closer to haute couture into its line of clothes for bigger women, tapping a design duo best known for creating the First Lady’s 2009 inauguration outfit for a new fashion line. The T-shirts and bags designed by Isabel and Ruben Toledo are set to hit most of Lane Bryant’s 800 or so stores in time for the holidays, and a wider collection of clothes and accessories is expected for spring.
The move is part of a strategy shift by Ascena Retail Group (ASNA), which bought Lane Bryant last year for $890 million.APL Machinery is a manufacturer of UV coating curing systems, screen printing, postpress, PVC profile printing and ｛%｝ machines, and Vegra is a manufacturer of dispersion coatings, fountain solutions, specific purpose coatings, cleaning and maintenance products and printing aids.PPNONWOVENBAG In a pitch to investors today, Ascena said Lane Bryant had grown a little stale and was overly focused on older consumers. Now the company is trying to dial up the brand’s fashion to win younger consumers in the “plus size” category.
The partnership with the Toledos marks the first step in that direction. Here’s how Lane Bryant’s chief executive, Linda Heasley, described it in a statement:
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Finally, we’re looking together at all product categories and nothing is being ruled out as a possibility for inclusion down the road. This is a big deal for us and we’re treating it in that manner in every way we can.
Plenty of high-end designers craft clothes for the mass market. Target (TGT),industrial bag filters manufacturer supply cheap and high quality bags. in particular, is known for its annual designer collaboration. But couture has been pretty haughty about average and above-average-size customers.
Of course, high fashion by design is somewhat inaccessible—a little hard to get, even if you can fit into the runway’s finest. Scarcity sells, as does aspiration,Best wholesale fashion ｛%｝ from china.Women Shoes Factory and nearly everyone, regardless of size, buys clothes to look better. But high fashion seems to be starving itself on the sales front. Most design labels don’t go above a size 14, which is widely considered the average size of U.S. women. Some 57 percent of U.Wholesale Sunglasses, You Can Buy Various High Quality Wholesale Sunglasses Products from Global wholesale sunglasses manufacturers.S. women wear some clothing in size 16 or above, according to a recent survey by the online apparel store ModCloth.
So high fashion is actively cutting its potential market in half; it’s as if Amazon.com refused to ship east of the Mississippi river.hiking boots sale On Sale - Shop our selection of Hiking Boots On Sale,www.qdgoutdoor.com. If that dynamic holds up, a savvy fashion house could make for some beautiful, plus-size returns at Ascena.
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